PrefEngine answers
Can shoppers ask to see the quiz answers you stored?
In California, yes. The CCPA gives people the right to know what personal information a business collected, and to delete or correct it. Quiz answers count.
Which rights apply
The Attorney General lists the right to know the categories and specific pieces of personal information collected, the right to delete it with some exceptions, and the right to correct inaccurate information.
Make it easy
Store quiz answers next to the customer record so you can export them in one step. Give shoppers a place to edit their preferences. When they delete, remove the answers from your recommendation data too.
Source
California Attorney General, California Consumer Privacy Act (CCPA). Reviewed Sep 23, 2026.